10:30 AM- 11:15 AM | Welcome and Introductions (Jennifer + Patrick)

• Overview of the workshop, goals, and participant introductions.
• Setting intentions for the next two days. 

11:15 AM- 12:00 PM | Retreat Planning 101: Setting The Foundation (Jennifer)

• Overview of the retreat planning manual.
• How to identify your retreat theme and ideal participants. 
• Review of pros and cons of different types of retreats, summits and conferences. 

12:00- 1:00 PM | Group Discussion: Share Your Retreat Ideas (Jennifer)

• Share your retreat ideas and clarify vision for your event. 

1:00 PM- 2:30 PM | Working Lunch- | Pricing Your Event & Creating Your Retreat Roadmap (Jennifer)

• Practical strategies for pricing your retreat and building a roadmap.

2:30 PM - 3:15 PM | All Things Recon: Planning Ahead  (Patrick) 

•  The importance of recon and planning ahead
• Learn From Our Mistakes
• Marketing 101

3:15 PM - 4:00 PM | Your Speaker Experience (Patrick)

• Speaker Pay + Benefits
• Large Audiences Don't Always Equal Marketing
• Intentionality 

4:00 PM - 4:45 PM | Q&A, Recap, and Discussion (Patrick)

10:30 AM- 11:00 AM | Recap & Reflections (Jennifer)

• Review of Day 1 highlights and insights from roadmap creation. 

11:00 AM - 11:45 AM | Providing CEs for events & Tracking details (Jennifer)

• Understanding the process for offering CEs at your retreats.
• Tips on tracking details and post-event follow-up 

12:00 PM - 2:00 PM | Working Lunch- Curating The Guest Experience & Choosing Venues (Jennifer)

• How to curate unforgettable experiences and select ideal venues 

Group Activity: Exploring Potential Venues (Jennifer)

• Group activity to brainstorm and research venues that align with retreat goals.

2:00 PM- 2:45 PM | Marketing & Copywriting That Converts Clicks To Sales (Patrick)

• Strategy and copywriting tips to help convert interest to registrations.
• Learn what it takes to effectively market your retreat, sell spots and grow an audience for your retreat 

2:45 PM- 3:30 PM Creating A Sales Page That Actually Sells (Patrick)

• Key components of building a sales page that converts registrations

3:30 PM- 4:30 PM | Breakout Groups: Interactive Session: Build Your Sales Page (Patrick)

• Hands-on activity to draft your retreat’s sales page. 
• Breakout groups for brainstorming and feedback on sales page copy .

4:30 PM - 5:00 PM | Final Q/A & Wrap-Up (Patrick)

• Open floor for any remaining questions.
• Concluding thoughts and next steps for retreat building.