*The schedule is in the Central Standard Time zone.

9:00 – 9:30 AM | Welcome, Introductions & Intentions (Jennifer + Patrick)

• Overview of the workshop and goals
• Participant introductions
• Setting intentions for the day

10:15 – 11:00 AM | Group Discussion: Clarifying Your Retreat Vision (Jennifer)

• Share your retreat ideas
• Refine and strengthen your vision

11:00 AM – 12:00 PM | Pricing Your Event & Creating Your Retreat Roadmap (Jennifer)

• Practical pricing strategies
• Building a clear, actionable roadmap

12:00 – 12:45 PM | Lunch

12:45 – 1:30 PM | All Things Recon, Curating the Guest Experience & Choosing Venues (Jennifer)

• Designing unforgettable retreat experiences
• Selecting aligned, high-impact venues

1:30 – 2:00 PM | Group Activity: Venue Exploration (Jennifer)

• Brainstorm and research potential venues
• Align venue choices with retreat goals

2:00 – 2:30 PM | Your Speaker Experience (Jennifer)

• Speaker pay + benefits
• Why large audiences don’t always equal impact
• Creating intentional speaker experiences

2:30 – 3:45 PM | Creating a Sales Page, Marketing & Copywriting That Converts (Patrick)

• Strategies to turn interest into registrations
• Key components of a high-converting sales page
• Messaging that connects and converts
  
  

3:45 – 4:30 PM | Interactive Session: Build Your Sales Page (Patrick)

• Hands-on drafting time
• Breakout-style collaboration and feedback

4:30 – 5:00 PM | CEs, Tracking Details, Q&A + Wrap-Up (Jennifer + Patrick)

• Offering CEs and tracking logistics
• Post-event follow-up tips
• Final Q&A
• Key takeaways + next steps